What Mahindra Tractors Taught Me About Uncertainty

I generally ignore Google AdWords ads, but this one caught my eye:

Life of a Farm Blog - blog.mahindrausa.com - Follow the stories of a guy with 3 kids, a red tractor and 170 acres

Mahindra & Mahindra is an Indian automaker. At first, it baffled me that they would be using this guy’s blog to advertise themselves. They make Indian cars; he’s about as all-American as they come:

Joel Combs – 32 years old, live on and farm 170 acres in Pine Knot, Kentucky USA. Gateway to the Big South Fork NRRA. I have 3 children, ages 5, 7 and 9, and I work as a Machine Operator for Kingsford Charcoal in Burnside, KY. I’m a 5-year member of LIUNA local 576, and my hobbies include hunting, fishing, boating, cars, barbecuing, and most all things outdoors.

I suppose I assumed, naively, that domestic farm equipment was static, by default the domain of American and Japanese manufacturers. Linking back to Mahindra’s homepage, I found out that they not only sponsor NASCAR, but have a relationship with US farms going back to World War II.

Mahindra & Mahindra…was in 1945 was selected to assemble the famous Willys Jeep. In 1963, M&M formed a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian market. More recently, a joint venture between M&M and Ford Motor Company in 1995 created new opportunities for growth in the world vehicle market. A short time later, the European model of the Ford Escort began rolling off the Mahindra assembly lines.

check our rest of this great post at BusinessPundit